About Norden Media Group
A dynamic collaboration of leading experts in the iGaming industry, united to drive innovation and excellence through powerful online presence within regulated markets.
Building Trust in iGaming
Norden Media Group exists to build and operate the most trusted and informative digital brands in the iGaming space. We combine Nordic editorial standards with deep industry expertise to create content that helps players make informed decisions.
Operating exclusively in regulated markets, we prioritize responsible gambling, transparency, and compliance in everything we do. Our brands are built for the long term — focused on quality, trust, and sustainable growth.
Company Structure
Norden Media Group ApS is a Danish company founded and owned by entrepreneurs Steffen Fonvig and Daniel Nielsen. Together they combine deep expertise in digital marketing, performance marketing, and the iGaming industry to build and operate trusted media brands across Scandinavia.
Norden Media Group ApS
Denmark — iGaming media operations
Founded by Entrepreneurs
Steffen Fonvig
Co-Founder
Entrepreneur with over a decade of experience in digital marketing, performance marketing, and the iGaming industry. Co-founded Norden Media Group in 2024 to build and operate trusted media brands across regulated Scandinavian markets.
Daniel Nielsen
Co-Founder
Entrepreneur with deep expertise in the iGaming space. Co-founded Norden Media Group in 2024, bringing strategic vision and industry knowledge to drive the company's growth across Nordic markets.
Core Values
Regulated Markets Only
We only operate in markets with proper regulatory frameworks, ensuring player protection and legal compliance.
Editorial Integrity
Our content is written by industry experts and follows strict editorial guidelines for accuracy and fairness.
Responsible Gambling
We actively promote responsible gambling practices and provide tools and resources for player protection.
Nordic Quality
Scandinavian standards of transparency, trust, and quality run through everything we build.
Our History
Norden Media Group ApS is established in Denmark as a dedicated media subsidiary. OddsEkspert.dk is acquired, forming the foundation of the portfolio.
Relaunch of the OddsEkspert.dk website with a fresh design and expanded editorial coverage of the Danish sports betting market.
Entrance into the Norwegian and Swedish markets with the launch of OddsEkspert.no and OddsEkspert.se.
Launch of FootyPulse.org — a subscription-based football analytics platform with advanced match data and statistical models.
Let's Build Something Together
We're always open to exploring new partnerships and collaborations. Whether you're an operator, publisher, or technology partner — we'd love to hear from you.
Get in Touch