We are proud to announce that Norden Media Group has entered a strategic partnership with Roymin Invest Ltd – the company behind Denmark’s exciting new betting platform, Betit.dk. This collaboration marks a significant step forward for our company and our flagship brand, OddsEkspert.dk.

As a Danish company deeply embedded in the local iGaming landscape, Norden Media Group has always aimed to deliver high-quality content, responsible insights, and unmatched value to the Danish betting audience. With Betit.dk, we’ve found a partner that shares our vision – and raises the bar for what Danish players can and should expect.

Why Betit.dk?

Betit is not just another sportsbook – it’s a 100% Danish-owned betting platform built by local supporters, for Danish players. Holding a Danish gambling license and driven by a passionate Danish team, Betit offers:

  • A wider selection of sports markets than most competitors – from top-tier football to the grassroots levels, including Denmark Series.
  • A best-in-class esports offering – with coverage of CS2, LoL, Dota 2, and even niche tournaments many others overlook.
  • Truly local service – including full Danish support, user-friendly onboarding, and campaigns tailored to the Danish market.

This is more than just another operator. Betit.dk is setting a new standard for Danish betting – one that values quality, trust, and player experience.

If you understand Danish, you can also read the full press release at OddsEkspert.dk, where we dive deeper into this exciting collaboration. There, you’ll also find our detailed review of Betit.dk, including an overview of current promotions, welcome offers, and everything you need to know to get started with this new Danish bookmaker.

What This Means for OddsEkspert.dk and Our Readers

The new partnership with Betit.dk is more than just a collaboration — it’s a strategic move that elevates what OddsEkspert.dk can offer to our readers and betting community.

With Betit on board, we are gaining direct access to a next-generation Danish platform that prioritizes player experience, local relevance, and responsible gaming. This allows us to create more tailored, intelligent, and engaging content, and bring our users closer to the action than ever before.

Here’s what you can expect:

  • Exclusive betting tools and promotions powered by Betit, available only through OddsEkspert.dk — from enhanced odds to data-driven campaigns designed with Danish players in mind.
  • Expanded coverage of grassroots and niche leagues, including deep dives into the Denmark Series and other lower divisions often ignored by international operators.
  • Best-in-class esports betting insights, supported by Betit’s broad coverage and markets in CS2, LoL, Valorant, and more — opening the door for both casual fans and hardcore enthusiasts.
  • A hands-on partnership with Betit’s Danish team, ensuring that everything we create together — from promotions to features — reflects a shared focus on responsible gaming, transparency, and user-centric innovation.

This partnership builds on our existing collaboration with Betformatics, a data-driven prediction and analytics platform that has already helped us deliver high-performance betting insights across OddsEkspert.dk. By combining Betformatics’ advanced statistical models with Betit’s player-first platform and live market access, we can now develop powerful, one-of-a-kind tools and features — giving our users unique betting angles, value picks, and smarter ways to play.

Together, these partnerships give us a triple advantage:

  • Content excellence through OddsEkspert.dk
  • Data intelligence via Betformatics
  • Real-time betting innovation with Betit.dk

This is a significant leap forward for what we can offer — and for the Danish betting landscape as a whole. With the right partners, the right tools, and a shared vision for quality, we’re proud to say: The future of Danish betting starts here.

A Shared Vision – Built in Denmark, for Denmark

In today’s iGaming landscape, the majority of betting platforms are operated by large, international corporations with little connection to the markets they serve. These companies often prioritize scale over substance, offering generic experiences that lack cultural relevance and local nuance. That’s where the partnership between Norden Media Group and Betit.dk breaks the mold.

This alliance represents a new direction — one rooted in Danish values, Danish expertise, and a genuine understanding of what Danish players want. Both companies are proudly homegrown, with deep roots in the local betting community. We share a mutual commitment to transparency, responsible gaming, and creating content and tools that actually add value to the betting experience.

With Betit’s modern, Danish-licensed platform and Norden Media Group’s digital reach through OddsEkspert.dk and other initiatives, we are combining technology, content, and community into one coherent ecosystem. An ecosystem where:

  • Local leagues matter just as much as international fixtures
  • Esports fans get the attention they deserve
  • Support is in Danish, from people who understand your needs
  • And every promotion, feature, and betting experience is tailored with purpose

This isn’t just a commercial partnership – it’s a collaboration between two passionate Danish companies committed to reshaping the future of betting in Denmark.

We believe that when innovation meets local insight, players win.

And we’re just getting started.

Stay with us – the best is yet to come.